Introduction
We can experience the world through visual images
So. We should know meanings and intentions in visual images
Among the visual images, we select Music video
Especially sensational Music video at that time
style>, and
- We will try to fine meanings and intentions with theories we learned
Significance of the project
Style로 옷을 입는다.
AM 7:15 집 안 나만의 Style 머리, 화장을 하였다..
AM 8:00 주방 아침은 American Style로 먹는다
AM 9:00 주변 길에서 Style 좋은 사람이 있나 본다.
AM+PM 학교 친구들과 잡지를 보면서 나와
어울리는 Style의 옷, 액세서리를
찾아본다
PM 1:00 식당 나만의 Style로 식사를 한다.
PM 학교 머리
member's capabilities → active factors
Development system
based by achievement and leadership quality
.
.
.
Problem analysis ①
Emphasize too much on organic organization and
smooth, frequent communication
Adapting organizational structure in western
company without any transformation
No consideration
about Korean organizational culture
analysis on Resorts World Sentosa and Marina Bay Sands, site selection is carefully decided on Marina Bay where the coastal location and proximity to Changi International Airport put Asian Pearl into an advantageous position in advance.
To stand out from other competitors from all around the globe, Asian Pearl is a luxury entertainment complex in Asian style. Displaying the finest blend of diffe
Style
CEO Son is not a professional manager, but started as an instructor, and still teaches Humanities and Social Studies, which he is an expert in. However, as a founder of Megastudy, Son has provided numerous business ideas that have allowed Megastudy to develop as it is now, such as combining internet with educational contents, or providing selective scholarships to students who achieved the
Style
SAJO has an interesting and unique style regarding the top-down structure. So, the head of the firm tries to talk with the employees and have meals together; their relationship with the head is very close. However, regarding merged companies, there is not much interaction among companies.
SAJO group's current president Jinwoo Joo is a direct and referent (charismatic) leader. When he deci
Q : Have you
heard of
‘UNIQLO’?
.
.
.
.
Therefore
20~29 year old targeting
→ sensitive to fashion
Time and patience until they age.
Trends?
Slim, stylish, neat, cheap, brand image.
Uniqlo → variety+ low cost+ high brand image
= Perfect match of trend.
This shows the image scale of UNIQLO and GAP
UNIQLO’s objective was to position their pro
manufacturing and deliveries to subcontractors. On the other hand, strategic tasks such as new product development are done at Nike Headquarters. This outsourcing policy decrease marginal costs and allows for a more flexible system.
Style
Nike’s management style is different from vertical and authoritative style. The company puts more emphasis on inputs from employee’s work experiences
I. Environment Analysis
Introduction
Lately, South Korea's cosmetic companies are actively entering Japanese market. In particular, low-priced brand companies entering are remarkable. Continuing the long-term recession, Japanese consumers find inexpensive cosmetics. Through this period, cosmetics of South Korea draw popular through low price and good quality. Celebrity publicity is also inf
1. Market analysis
Expansion of unisex casual market
Recently, another trait of the unisex casual is that the average age of the consumer becomes high. It is generally believed that only teens look like unisex style. But, to our surprise, career women and young people (below 10 years old) are joining new fashion mode destroying formal styles. This phenomenon is being accelerated because p